The Gumball foundation and Gumball Exchange program will focus on serving a diverse community of low wealth students by equipping them with a universal business skill set that will in turn enhance the vibrancy of their communities. Gumball team members will engage faculty, community leaders, and small and large businesses so that the community is respectful and responsive to students and our diverse efforts. Our program will be made available to all students who fit the criteria as low-wealth and who have circumstances beyond their control. If one were to do a study on low–income areas in Los Angeles, there is opportunity to reach a vast market.

To drive awareness, the Gumball Foundation will establish partnerships with local businesses and community based organizations as well as supplement the support from corporate leaders and the city of Los Angeles.